New Horizons corporate website development

New Horizons is a major supplier of children’s playground in Russia. Company offers several thousands products in four categories: playgrounds, labyrinths for kids, velomobiles and trampolines. Working in all regions of Russia and Ukraine, New Horizons has partnership with many large Europeans companies such as Lappset and Berg, what makes it a leader in its business.

Client asks for developing a technical offer as detailed and scrutinised as possible.

It takes us two weeks and comes out with more that 30 wireframes and 50 pages of documentation.

Client also asks for a wow-effect to put on the start page. We suggest creating a 3D-models of all four major company’s products and putting them together into a transforming slideshow. Hiring 3D motion designer and preparing scenario for that.

Трехмерщик подготавливает сценарий анимации.

Поднимаются бортики (из нижних балок) и увеличивается общая высота балок до нужного уровня.

Круг складывается пополам.

Creating design of catalogue’s pages.

Thinking about the start page.

It takes much time and many various changes before client accepts the design, but it worths this.

Four 3D models have been created for New Horizons new website, representing their four major products. A 3D designer was hired specifically for this project, who worked out the models, wrote a scenario and created a video, where all four models transforms into each other, cycled.

After that, this video is prepared for the web as a set of 700 hundred of pictures, changing with specified speed. This method gave us possibility to support not only desktop computers, but also mobile devices and tablets, where auto-playing video is prohibited.

Resulting slideshow is now used on the start page, and there’s no other company in this business in Russia that can impress its clients with such a great and advanced interactive.

The slideshow is optimised well. It is created in two versions: with standard and high definition pictures. When opening, the website measures user’s connection speed and chooses appropriate version to load.

Old company’s website had dozens of illogical and puzzled pages with extremely poor navigation. Now the new website has clear and simple structure of 4 major catalogues separated for sub-categories and filters.

A big pictures and detailed information is used to show products, making it easy to find what users are looking for.

Every product page contains all possible information about the product, including several images, several serial numbers, several prices, many different technical characteristics, schemes and guidelines in pdf.

We also designed a dozen of colourful banners for New Horizons.

And a set of 12 lessons for their content managers.